
We recruit your creators
We find creators who fit your product, audience, and content style.
We recruit creators, direct the content, manage publishing, and iterate on
what earns attention, installs, and signups.
Creator-led growth, brought together by AppTok.
Thrift AI
Co-Star Astrology
LumiSeer
Lovebomb
Angel ClaimFrom finding the right creators to learning what converts.
We manage the moving pieces, so you can keep building your app.

We find creators who fit your product, audience, and content style.
We manage briefs, feedback, and the publishing rhythm around your app.
We review performance and turn what we learn into the next creative brief.
A closer look at creator-led growth.

Scaled with AppTok
Cost per acquisition $35 → $30
● in 2.5 months
Scaled with AppTok
● in 6 months

Scaled with AppTok
● in 3 months
We bring creator sourcing, creative direction, publishing, and iteration into one managed workflow. The focus is making your app’s value clear through content that feels native to the platform.
We work with mobile and web app businesses. The fit conversation starts with your product, audience, current growth challenges, and the resources available for a consistent content program.
TikTok is the starting point for this offer. We can discuss adapting content for Instagram Reels and YouTube Shorts when it makes sense for your audience and scope.
Creator fees, production, publishing, and usage rights will be itemized in your proposal so you know exactly what is included before starting.
You can. Our role is to manage the work around them: sourcing, briefing, feedback, publishing coordination, and deciding what to test next.
Results depend on your product, audience, creative, and conversion experience. We agree on what to measure and report what we learn; views alone do not guarantee installs or revenue.
The launch schedule depends on your scope and creator availability. We establish a production timeline during onboarding and review performance as content goes live.
We can discuss a focused initial engagement. The deliverables, duration, budget, and review milestones are agreed before work begins.
We work remotely. We’ll confirm time-zone overlap and communication arrangements during the fit call.
AppTok is led by Joe Villariza, with creator and production support organized around each engagement.
Let’s build your creator-led growth engine.
Book a Free Strategy Call